Privacy Policy
This Privacy Policy describes how Pizza Luce ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website at meal-pizzaluce.rest, place orders, or otherwise interact with our services. We are committed to protecting your privacy and handling your personal data with transparency, integrity, and respect.
Please read this Privacy Policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with the practices described in this policy, please do not use our website or services.
This Privacy Policy is governed by applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable federal and state regulations.
1. About Us
Pizza Luce is a food service business operating in the United States. We are dedicated to providing high-quality food products and an exceptional dining and ordering experience to our customers. For any questions, concerns, or requests related to this Privacy Policy, you may contact us using the following information:
| Company Name | Pizza Luce |
|---|---|
| Address | United States |
| [email protected] | |
| Website | meal-pizzaluce.rest |
2. Information We Collect
We collect various types of information in connection with your use of our website and services. The categories of personal information we collect include:
2.1 Personal Identification Information
When you register for an account, place an order, subscribe to our newsletter, or contact us, we may collect personally identifiable information, including but not limited to:
- Full name
- Email address
- Phone number
- Mailing and billing address (including street address, city, state, ZIP code)
- Date of birth (where required for age verification purposes)
- Username and password for account access
- Profile picture or avatar (if provided voluntarily)
2.2 Payment and Financial Information
When you place an order or make a purchase through our platform, we collect payment-related information necessary to process your transaction. This may include:
- Credit card or debit card number (last four digits only, stored for reference)
- Billing address
- Payment method type
- Transaction history and order details
2.3 Order and Transaction Data
We collect information related to your food orders and transactions, including:
- Items ordered, quantities, and special instructions
- Order history and frequency
- Delivery addresses and preferences
- Loyalty points, rewards, or promotional codes used
- Feedback, ratings, and reviews submitted
2.4 Usage Data and Technical Information
When you visit our website, we automatically collect certain technical and usage data, including:
- IP address and approximate geographic location
- Browser type and version
- Operating system and device type (desktop, mobile, tablet)
- Pages visited and time spent on each page
- Referring URL (the website that directed you to ours)
- Search queries entered on our website
- Links clicked and interactions with our site features
- Date and time of your visit
- Session duration and frequency of visits
2.5 Cookie and Tracking Data
We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior on our website. For more details, please see Section 9 (Cookie Usage) of this Privacy Policy.
2.6 Communications Data
If you contact us via email, phone, live chat, or our contact forms, we may collect and retain:
- The content of your messages and inquiries
- Your contact details provided during communication
- Records of our responses and interactions
2.7 User-Generated Content
If you submit reviews, comments, photos, or other content through our platform, we collect and store that content along with associated metadata such as submission date and username.
2.8 Information from Third Parties
We may receive information about you from third-party sources, including:
- Social media platforms (if you choose to link your account or log in via social media)
- Delivery partner platforms and aggregators
- Analytics and marketing service providers
- Fraud detection and identity verification services
3. How We Use Your Information
We use the personal information we collect for a variety of legitimate business purposes, including:
3.1 Service Provision and Order Fulfillment
- Processing and fulfilling your food orders
- Managing your account and preferences
- Arranging delivery or pickup of orders
- Sending order confirmations, receipts, and status updates
- Responding to your customer service inquiries and resolving complaints
- Providing loyalty rewards, discounts, and promotional offers
3.2 Analytics and Service Improvement
- Analyzing website traffic patterns and user behavior to improve our platform
- Understanding which menu items and features are most popular
- Conducting internal research and development
- Monitoring and improving website performance and security
- Identifying and resolving technical issues
3.3 Marketing and Communications
- Sending promotional emails, newsletters, and special offers (with your consent where required)
- Personalizing your experience with tailored recommendations based on your order history
- Running targeted advertising campaigns on third-party platforms
- Administering contests, sweepstakes, or surveys
- Notifying you about changes to our services, menu, or this Privacy Policy
3.4 Legal and Compliance Purposes
- Complying with applicable federal and state laws and regulations
- Preventing, detecting, and investigating fraudulent transactions or suspicious activity
- Enforcing our Terms of Service and other agreements
- Responding to legal process, court orders, or governmental requests
- Protecting the rights, property, and safety of Pizza Luce, our customers, and the public
3.5 Business Operations
- Processing payments and managing billing
- Maintaining accurate business records
- Conducting audits and financial reporting
- Facilitating corporate transactions such as mergers, acquisitions, or restructuring
4. Legal Basis for Processing
We process your personal information on the following legal bases:
- Contract Performance: Processing necessary to fulfill your orders and deliver our services to you.
- Legitimate Interests: Processing for our legitimate business interests, such as improving our services, preventing fraud, and conducting marketing activities, where these interests are not overridden by your rights.
- Legal Obligation: Processing required to comply with applicable laws and regulations.
- Consent: Processing based on your explicit consent, such as for direct marketing communications or certain cookies. You may withdraw consent at any time.
5. Sharing Your Information with Third Parties
We do not sell your personal information to third parties. However, we may share your information in the following circumstances:
5.1 Service Providers and Business Partners
We work with trusted third-party service providers who assist us in operating our business. These providers are contractually obligated to protect your information and use it only for the purposes we specify. Categories of service providers include:
- Payment Processors: Companies that securely handle credit card and payment processing (e.g., Stripe, Square, PayPal)
- Delivery Partners: Third-party delivery services and drivers who fulfill your orders
- Cloud Hosting Providers: Companies that host our website and store our data securely
- Analytics Providers: Services such as Google Analytics that help us understand website usage
- Email Marketing Platforms: Tools used to manage and send promotional communications
- Customer Support Tools: Platforms used to manage customer inquiries and support tickets
- Fraud Prevention Services: Companies that help us detect and prevent fraudulent activity
5.2 Legal Requirements and Law Enforcement
We may disclose your personal information to government authorities, law enforcement agencies, or other third parties when required by law or when we believe disclosure is necessary to:
- Comply with a legal obligation, subpoena, court order, or governmental request
- Protect and defend our legal rights or property
- Prevent or investigate possible wrongdoing in connection with our services
- Protect the personal safety of users of our services or the public
- Protect against legal liability
5.3 Business Transfers
In the event that Pizza Luce is involved in a merger, acquisition, asset sale, reorganization, or bankruptcy proceeding, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any such change in ownership or control of your personal information.
5.4 With Your Consent
We may share your personal information with additional third parties when we have your explicit consent to do so. You may withdraw such consent at any time.
5.5 Aggregated or De-Identified Data
We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you with third parties for research, marketing, analytics, and other business purposes.
6. Data Security
We take the security of your personal information seriously and implement a comprehensive set of technical, administrative, and physical safeguards to protect it from unauthorized access, use, disclosure, alteration, or destruction.
6.1 Technical Security Measures
- Encryption: All data transmitted between your browser and our website is protected using industry-standard SSL/TLS encryption (HTTPS protocol)
- Secure Storage: Personal data stored on our servers is encrypted at rest using AES-256 encryption
- Access Controls: We implement strict role-based access controls to limit who within our organization can access your personal data
- Firewalls and Intrusion Detection: Our systems are protected by firewalls and intrusion detection systems
- Regular Security Audits: We conduct periodic security assessments and vulnerability testing
- PCI-DSS Compliance: Payment processing complies with Payment Card Industry Data Security Standards
6.2 Administrative Security Measures
- Employee training on data privacy and security best practices
- Data access limited to personnel who need it to perform their job functions
- Confidentiality agreements with employees and contractors who handle personal data
- Incident response procedures to address potential data breaches promptly
6.3 Data Breach Notification
In the event of a data breach that affects your personal information, we will notify you and the appropriate regulatory authorities as required by applicable state and federal laws, including applicable state breach notification laws. We will take immediate steps to contain and remediate any breach.
7. Your Rights and Choices
Depending on your state of residence, you may have certain rights with respect to your personal information. We are committed to honoring these rights in accordance with applicable law.
7.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)
If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:
| Right | Description |
|---|---|
| Right to Know | You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which it was collected, and the categories of third parties with whom it was shared. |
| Right to Access | You have the right to request a copy of the personal information we hold about you in a portable, readily usable format. |
| Right to Deletion | You have the right to request that we delete personal information we have collected from you, subject to certain legal exceptions. |
| Right to Correction | You have the right to request that we correct inaccurate personal information we maintain about you. |
| Right to Opt-Out of Sale or Sharing | You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes. |
| Right to Limit Use of Sensitive Personal Information | You have the right to limit our use of your sensitive personal information to what is necessary to provide our services. |
| Right to Non-Discrimination | We will not discriminate against you for exercising any of your CCPA/CPRA rights. |
7.2 General Privacy Rights for All Users
Regardless of your state of residence, we offer all users the following choices:
- Access and Update: You may access and update your account information by logging into your account on our website.
- Opt-Out of Marketing: You may opt out of receiving promotional emails by clicking the "unsubscribe" link in any marketing email or by contacting us directly.
- Cookie Preferences: You may manage your cookie preferences through our cookie consent tool or your browser settings.
- Account Deletion: You may request deletion of your account and associated personal data by contacting us.
7.3 How to Exercise Your Rights
To exercise any of the rights described above, please submit a verifiable consumer request to us by:
- Email: [email protected]
- Website: meal-pizzaluce.rest
We will respond to verifiable requests within 45 days of receipt. If we require more time, we will inform you of the reason and the extension period in writing. We may need to verify your identity before processing your request.
7.4 Authorized Agents
California residents may designate an authorized agent to submit a privacy rights request on their behalf. We may require the authorized agent to provide written proof of their authorization and may also require the consumer to verify their identity directly with us.
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
8.1 Retention Periods by Data Category
| Data Category | Retention Period |
|---|---|
| Account information | Duration of active account plus 3 years after account closure |
| Order and transaction history | 7 years (for tax, accounting, and legal compliance purposes) |
| Payment records | 7 years (as required by financial regulations) |
| Marketing preferences and communications | Until you opt out or withdraw consent, plus 1 year |
| Customer service communications | 3 years from date of last interaction |
| Website usage and analytics data | 26 months (industry standard for analytics platforms) |
| Cookie data | Varies by cookie type (see Section 9) |
| Security and fraud prevention logs | 2 years |
When personal information is no longer needed, we securely delete or anonymize it in accordance with our data retention procedures. If deletion is not immediately possible (for example, because data is stored in backup archives), we will securely store and isolate it until deletion is possible.
9. Cookie Usage
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver relevant content and advertising.
9.1 Types of Cookies We Use
- Essential/Strictly Necessary Cookies: These cookies are required for the website to function properly. They enable core features such as security, account authentication, and order management. These cannot be disabled.
- Performance and Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. Examples include Google Analytics cookies.
- Functional Cookies: These cookies remember your preferences (such as language, location, and saved items) to provide a more personalized experience.
- Marketing and Advertising Cookies: These cookies track your browsing habits to deliver targeted advertising relevant to your interests on our website and third-party platforms.
9.2 Managing Your Cookie Preferences
You can manage your cookie preferences at any time through:
- Our cookie consent banner displayed when you first visit our website
- Your browser settings (most browsers allow you to control or delete cookies)
- Third-party opt-out tools such as the Network Advertising Initiative (NAI) opt-out at optout.networkadvertising.org
Please note that disabling certain cookies may affect the functionality of our website and your ability to place orders or access certain features. For complete information about our use of cookies, please refer to our Cookie Policy, which is available on our website at meal-pizzaluce.rest.
10. Children's Privacy
Our website and services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 18.
In compliance with the Children's Online Privacy Protection Act (COPPA), we do not intentionally solicit or collect personal information from children under 13 years of age. If we learn that we have collected personal information from a child under 18, we will take prompt steps to delete that information from our records.
If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected] so that we may take appropriate action.
11. International Data Transfers
Pizza Luce is based in the United States, and your personal information is collected, processed, and stored in the United States. Our servers and service providers are located primarily within the United States.
If you are accessing our website from outside the United States, please be aware that your personal information will be transferred to, processed, and stored in the United States, where data protection laws may differ from those in your country of residence.
11.1 Safeguards for International Transfers
When we transfer personal information internationally, we implement appropriate safeguards to ensure that your data receives an adequate level of protection, including:
- Contractual agreements with third-party service providers that require them to protect your personal data
- Use of service providers who participate in recognized data transfer frameworks where applicable
- Implementation of technical and organizational security measures appropriate to the risk
By using our website and services, you consent to the transfer of your personal information to the United States and other countries where our service providers operate, subject to the safeguards described above.
12. Third-Party Links and Services
Our website may contain links to third-party websites, social media platforms, delivery applications, or other services that are not operated by us. We are not responsible for the privacy practices of these third parties. We strongly encourage you to review the privacy policies of any third-party websites or services you visit.
When you access third-party services through our website (such as social media sharing buttons or payment gateways), those third parties may collect information about you subject to their own privacy policies, which are independent of this Privacy Policy.
13. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, our website does not respond to DNT signals, as there is no universally accepted standard for how websites should respond to such signals. However, you may manage your tracking preferences through our cookie consent tool and your browser settings.
We will continue to monitor developments in DNT standards and update our practices accordingly.
14. Marketing Communications and Opt-Out
With your consent, we may send you promotional emails, newsletters, special offers, and other marketing communications related to our food products, services, and promotions.
14.1 How to Opt Out
You can opt out of receiving marketing communications from us at any time by:
- Clicking the "unsubscribe" or "opt-out" link included in any marketing email we send
- Emailing us at [email protected] with the subject line "Unsubscribe"
- Updating your communication preferences in your account settings on our website
Please note that even if you opt out of marketing communications, we may still send you transactional or service-related communications such as order confirmations, receipts, and important account notifications.
14.2 SMS and Text Message Marketing
If you have consented to receive SMS marketing messages from us, you may opt out at any time by replying "STOP" to any message we send. Standard message and data rates may apply. Message frequency varies.
15. California-Specific Privacy Rights
In addition to the rights described in Section 7, California residents have additional privacy rights under the Shine the Light Law (California Civil Code Section 1798.83), which allows California consumers to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.
To make such a request, please contact us at [email protected] with the subject line "California Privacy Rights." We will provide the required information within 30 days of receiving your request.
California residents also have rights under the California Online Privacy Protection Act (CalOPPA), which requires us to disclose how we respond to "Do Not Track" signals and whether third parties may collect personally identifiable information when you visit our website.
16. How to File a Complaint
We are committed to resolving any privacy concerns you may have. If you believe we have handled your personal information in a manner inconsistent with this Privacy Policy or applicable law, we encourage you to contact us first so that we may address your concern.
16.1 Contact Us
To file a privacy complaint or inquiry, please contact us at:
- Email: [email protected]
- Website: meal-pizzaluce.rest
We will acknowledge your complaint within 5 business days and aim to resolve it within 30 business days.
16.2 Regulatory Authorities
If you are not satisfied with our response to your complaint, you have the right to file a complaint with the appropriate data protection authority. Depending on your state of residence, this may include:
| Authority | Jurisdiction | Contact |
|---|---|---|
| California Privacy Protection Agency (CPPA) | California residents | cppa.ca.gov |
| Federal Trade Commission (FTC) | All U.S. residents | ftc.gov/complaint |
| State Attorney General Office | Varies by state | Contact your state's Attorney General office |
17. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes to this Privacy Policy, we will:
- Update the "Last Updated" date at the top of this page
- Post a prominent notice on our website informing you of the changes
- Send an email notification to registered account holders (where applicable and required by law)
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated policy. If you do not agree with the changes, please discontinue use of our services and contact us to request account deletion.
18. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team. We are here to help and are committed to addressing your inquiries promptly and transparently.
We will respond to all privacy-related inquiries within 10 business days. For verifiable consumer requests under the CCPA/CPRA, we will respond within 45 days of receipt, with a possible extension of an additional 45 days if reasonably necessary.
This Privacy Policy was last updated on June 4, 2026. This document is provided for informational purposes and constitutes a legally binding agreement between you and Pizza Luce regarding the use of your personal information in connection with our website and services.